Clarion and Compact, as co-producers, joined forces between 2006 and 2008 to create a series of worldwide advertising campaigns with “JAY KAY” (frontman of the world-famous band Jamiroquai) alongside 3 futuristic prototypes of automobiles designed by the master of Italian design Giorgetto Giugiaro in leading roles of the campaign. Providing the backdrop for the publicity campaign was the city of Turin, home to Compact for more than thirty years.